How to get Immigration Clients
Establishing a solid reputation for your legal practice from the ground up can take time and effort. So how are you going to attract clients and accomplish your goal of helping people?
Managing a legal practice can be extremely stressful, especially if it's small and you don't have a large staff of attorneys and paralegals to help you get clients. Being excellent at what you do is the most important factor in building a successful legal practice, as no amount of promotion can make up for subpar work. However, you can attract new customers and maintain your financial stability with the appropriate digital marketing plan.
Free Initial Discussion
If you are interested in finding out more about how your Immigration law firm can benefit from digital tools such as Targeted Marketing, Funnels, Calendars, CRM, then please feel free to email us at [email protected] or call us on +1 604-900-7203.
Immigration work
There are a variety of immigration-related services for which you might wish to draw in new business. The majority of immigration types are listed below, but since each firm is unique and may have a specialty, a customized marketing plan is necessary to meet your company's specific requirements.
Administrative reviews, appeals and judicial reviews
Ancestry visas
Applications for British citizenship
Applications for discretionary leave
Business Immigration
EEA family permits
Indefinite leave to remain applications
Partner and family visas
Standard visitor visas
Tier 1 (Entrepreneur) visas
Tier 1 (Exceptional Talent) visas
Tier 1 (Investor) visas
Using the Internet to Grow your Firm
With a billable hour-based business model, law firm marketing is frequently disregarded and undervalued. But you shouldn't pass up the chance to enhance your internet presence.
For many years, law firms have relied on word-of-mouth referrals to obtain client instructions. This practice continues to be important when it comes to the selection of a solicitor. But as the business environment changes and customers want new experiences, it could be expensive to fall behind. Law firms, regardless of size, ought to invest in understanding the foundations of digital marketing.
Online research is how prospective clients find the law firm that will represent them in their legal matter. You're missing a trick if you're nowhere to be found. This is an ideal chance to showcase your experience, services, and professional profile to a captive audience.
Yes, creating a successful online strategy requires time and effort, and it may take longer to see results. However, if you do it correctly, you'll have a steady flow of quality immigration leads and new customers who are eager to work with you whenever you need them.
So, where should you begin? How does your Immigration Consulting Business acquire new clients?
Take a look at our best marketing ideas for attracting more immigration leads, and utilize them to inform the development of your digital marketing plan.
Improving Visibility with Search Engine Optimisation (SEO)
If you are not familiar with this term, read some non-legal literature. Every day, Google receives over 2 million legal-related search queries in Canada. If you're not prepared to take advantage of this opportunity, someone else will!
It's time to embrace SEO, and you should consider redesigning your website if it appears dated or if it only has a few generic pages and out-of-date images. This will lower your bounce rate and encourage visitors to stay on your website for longer.
The fundamental idea behind search engine optimization (SEO) is straightforward: by utilizing tried-and-true methods to rank higher in search results, you can increase your legal firm's online visibility and build the authority of your website. These strategies can include anything from writing content that establishes you as an authority on immigration to more technical duties like making sure the structure and code of your website are optimized.
Even though SEO can require some investment, it's a crucial component of an online marketing strategy for businesses operating in a highly competitive industry like the legal sector.
Set up a PPC campaign for your Business
PPC (Pay Per Click), commonly known as Google AdWords, stands out as a top marketing strategy for Immigration Consulting Businesses, delivering impressive returns on investment (ROI). With PPC, tracking new instructions is straightforward, enabling easy ROI calculation.
In PPC marketing, you're charged a fee for each click on your ad, which may appear at the top or bottom of search result pages. It's a method of purchasing website traffic rather than relying solely on organic search results.
For Immigration Consulting Businesses aiming to boost leads and conversions, paid search advertising is essential. Our expertise in the Immigration Consulting Business Industry forms the backbone of successful PPC campaigns. We offer in-depth knowledge of PPC mechanics, creative niche ideas, and robust data analytics to craft and monitor strategies effectively. Partnering closely with our clients ensures we meet their specific goals.
Optimise Your Website and Make it Responsive
A sluggish website will not be enough. Additionally, you won't receive any leads if your website is difficult to use and has a poor mobile design.
To help your client convert visitors into leads, having a beautiful, well-designed website is crucial, but even more crucial is making sure you are adhering to best practices with all the technical on-page elements.
Prospects won't contact for the initial consultation if they are unable to navigate the website with ease or if there are errors that prevent them from quickly determining whether your client can assist them with their particular issue.
In addition, a slow loading time and lack of mobile friendliness may have an adverse effect on website traffic and the quantity of visitors who become customers.
Implement Prominent Calls to Action
In the event that your law firm's website highlights its immigration expertise, experience, and problem-solving capabilities, it is your call to action (CTA) that will ultimately encourage prospective clients to give you a call or submit an online form.
Your call to action ought to be brief, straightforward, and action-oriented. It ought to entice visitors to become customers.
Most visitors to your website will leave after less than 15 seconds, given the short attention spans of people in our day and age. A call to action (CTA) ought to be visually striking and should compel a visitor to take action as soon as possible. The CTA should be prominently displayed and obvious without being intrusive, and visitors should understand the benefits of getting in touch with you.
Develop a Social Media Strategy
A social media strategy can save your time and effort even though more law firms are utilizing social media to further their business development objectives.
Spend some time defining your social media objectives before defining your goals. These objectives ought to be closely in line with the company's overall marketing plan and strategy. Most businesses want to increase the number of their clients.
Other possible social media objectives are:
Increasing brand awareness
Establishing thought leadership and growing your professional network
Staying top-of-mind with existing clients
Fostering new client relationships
In addition to goals for the firm, individual lawyers may want to establish expertise in their industry or practice area. Immigration consultants can leverage social media to become thought leaders, attracting journalists for interviews and quotes, leading to PR and further exposure.
Social media offers real ROI, albeit with returns accruing slowly and steadily over time. Similar to a sound financial investment, one should anticipate that the time investment in social media may not yield immediate results, but with patience and consistent management, the rewards will become apparent. While it may seem daunting to juggle social media alongside billable work, outsourcing to experts proves to be the most cost-effective solution.
Efficiency in social media is achieved by selecting platforms that align with the goals of your immigration consulting business and planning the types of content to share in advance.
Social media is an indispensable tool for immigration consulting businesses seeking growth in the digital era. By implementing proper planning, the common concerns surrounding social media management can be easily mitigated. Marketing for Immigration Consulting Businesses offers professional social media management services tailored to firms of any size.
Tracking
Immigration consultants don't have time for pointless marketing campaigns. Because of this, it's critical to precisely measure and monitor each advertising campaign in order to identify the immigration marketing strategies that are working and those that need to be changed or eliminated. Without this knowledge, you run the risk of making the same mistakes twice and impeding your advancement.
But a lot of entrepreneurs in the immigration consulting space miss easy ways to keep track of leads, like setting up a CRM system or tracking advertising campaigns by finding out from clients how they found you.
Here are the key performance indicators (KPIs) that truly matter to an immigration consulting business’s digital marketing strategy:
Total new clients
Leads
Revenue
Return on marketing investment (ROMI)
Lead-to-sale conversion rate
Booking rate (from calls)
Cost per lead (CPL)
Remember to meticulously track the results of your marketing efforts and campaigns. We collaborate with partner firms that provide software to track phone numbers or email addresses, along with analyzing the origins of all your new cases taken on.
Immistrive
At Immistrive, we pride ourselves on our commitment to pioneering marketing techniques, ensuring that our clients stay ahead of the curve in the ever-evolving landscape of immigration consultancy. With our cutting-edge strategies and robust software solutions, we provide comprehensive insights into your business growth. Our sophisticated CRM, funnel management, calendar systems, and automation tools streamline your operations, alleviating the burden of business expansion. By entrusting your growth to Immistrive, you can shift your focus solely to your consultancy work, confident that we are dedicated to driving the success of your immigration consulting business.